Does the furniture you provide to your customers or patients really matter? When a person steps into your office, you want that individual to feel comfortable. You want them to relax. You also want them to avoid falling asleep. Finding the right balance is not always easy, but high-quality furniture is a must in every situation. Take the time to consider what elements really impact your business furnishings, including what types of furniture your customers expect to find and what really does not make them happy.
Convey the Right Message
When choosing any type of office furniture, remember that it is a reflection of your business and your company's brand. As a result, consider what type of message you want to convey to your guests when they step inside your office space. For example, as an attorney or a consultant, you want a person to feel as though you've done well for yourself and that your skills have obviously been good. Your furniture needs to match this professionalism.
Use Design That Reflects Your Brand
Consider, for example, the Apple offices. The company is known for creating employee-centric spaces that promote well-being and innovation. To do this, they use color, unique chairs, and various structures. This creates the innovative brand image that people have. Their workspace reflects the type of work they do, but also the type of brand image they want you to have. This may include upscale and upbeat, young and hip, or seasoned and professional. Use design features like this – including color, material choices, and design trends, to define your business's space.
Keep It Organized and Neat
The furnishings in your business need to be "just enough." You do not want to crowd the space and make people uncomfortable or stressed. Instead, aim for furniture that fits your space well – choose pieces that compliment the length of the walls and the overall design of the room. Choose rounded pieces only when you have areas that they fit well into. And, when it comes to space concerns, choose thinner more angular pieces that allow you to squeeze a bit more into the space.
Know What Your Customers Expect
If you have customers coming into your space to meet with you – and you have a very full schedule – provide seating. Of course, scheduling makes people mad when they wait, but having a comfortable place to sit and perhaps watch TV makes it a bit easier. You'll frustrate your visitors, on the other hand, if you create a boring room with uncomfortable furniture and make them wait for more than 20 minutes.
Take some time to consider your furniture. Does it really meet the needs of those who will come into the space? Could you make it more disability-friendly? Does it offer the vibrancy that your business does or is it outdated and dull, an impression you do not want your guests to have? Investing in quality furniture can be an excellent way to upgrade the way your company meets the community's needs.
Does your business need a furniture makeover? If so, a Chamber member can help! Check out the online directory for Chamber members that specialize in finding the perfect office furniture to meet your needs.