These three purpose statements reflect the Lubbock Chamber’s brand realignment campaign beginning today. While we have been long regarded as a leader in the Lubbock community led by some of the City’s most influential business leaders and volunteers, there are still misconceptions about who we are and what actual role we play in our hometown. We want to reestablish the nature of our work as the pro-business, pro-growth and pro-jobs facilitator as we continue to preserve the competitive enterprise system of our business environment.
This brand realignment campaign intends to enhance our image
to better articulate our purpose, mission and vision
as a business organization for everybody and every size and type of business
. We will use this campaign to update our messaging, look and feel to re-position the Chamber as a modern organization focused on building a vibrant, diverse community with opportunities to help businesses thrive
Our mission to strengthen, promote and serve the business community
reaches well beyond the 1,800 business that are members of the Chamber. We serve as the sensible center of political action to address issues that are detrimental to expansion and growth of business and the community
as they arise. To accomplish this, we advocate on behalf of the businesses we represent at City Hall, the State Capitol and D.C.
The Board of Directors created a vision for our organization to be a world class Chamber
providing community leadership and innovation. Our Leadership Lubbock, Young Professionals of Lubbock, young entrepreneurs, and diversity, equity and inclusion programs create a better understanding and appreciation of the importance of business and a concern for business problems and opportunities.
Chamber committees create a greater appreciation of the value of a more abundant investment of substance and self on behalf of the interests of competitive business. Important community planning issues are discussed in our transportation, agriculture and natural resources committees led by volunteer business people who strive to improve the various aspects of Lubbock’s economic vitality. Programs, services and events successfully promote and serve our members’ businesses and provide opportunities to encourage relationship building and network development.
We are the voice of business
uniting for the greater good, to help businesses grow and prosper by collaborating with local leaders and influencers while creating strong business relationships.
As we launch our new campaign, you will see a series of media activities centered on our new video
that we are very proud to unveil. We will then begin a succession of key messages about the various benefits of Chamber membership for our community businesses.
In this campaign, we express the reasons the Lubbock Chamber exists, “It’s about every person chasing their dream across Lubbock!”
Our intent is to show and explain the intangible benefits of Chamber membership and communicate the value of belonging to the largest trade federation on the South Plains
. We modernized our logo as well as all of our communication materials and we will share with our key audiences to make certain we have a consistent mission driven message.
The Lubbock Chamber of Commerce is a catalyst for business growth; a convener of leaders and influencers; and a champion for a stronger community.
As we launch this campaign to highlight our role in the Lubbock community and as our video so clearly describes, “We do this to help businesses prosper and Lubbock thrive. We are the Lubbock Chamber of Commerce because every dream should have the chance to come true.”